THE AWARD STUDY


"best brands" is the first brand award to take a comprehensive view of the worth of a brand, evaluating it based on both emotional and behavioral dimensions – creating transparency and objectivity.

The winners of the "best brands" are not chosen based on the subjective opinion of a jury, but on consumer perceptions and attachment to the brands. "best brands" is the only marketing prize, which is based on an extensive study of over 4000 Chinese consumers, in which the brands are evaluated on a model developed by GfK marketing scientists, which employs the twin criteria of emotional attachment and behavioral loyalty.

If you are interested in the detailed study design please send us your request via mail to info@bestbrands.cn

THE AWARD CATEGORIES 2016


  • "Best Consumer Electronics Brand"


    Huawei, Apple, Lenovo, MI, Canon

  • "Best Emotionally Bonding Brand"


    BMW, Apple, Mercedes-Benz, Audi, Moutai

  • "Best Disruptive Brand"


    Airbnb, Alipay, Gaode Map, Tesla, Uber

  • "Best Digital Economy Brand"


    WeChat, Alipay, QQ, Taobao, Tmall

THE WINNERS 2015




  • "BEST FOOD & BEVERAGE BRAND"


    NONGFU SPRING, Yili, Coca Cola, Master Kong, Mengniu, Pepsi, Dove, Lay's, Nestle, Bright

  • "BEST PERSONAL CARE BRAND"


    SAFEGUARD, Head & Shoulders, Estee Lauder, Vinda, Crest, Colgate, OLAY, XINXIANGYIN, Rejoice, L'OREAL

  • "BEST APPAREL BRAND"


    NIKE, Adidas, JEANSWEST, BOSIDENG, LI-NING, H&M, SEPTWOLVES, ANTA, Zara, 361°

  • "BEST HOME APPLIANCE AND ENTERTAINMENT BRAND"


    SONY, SAMSUNG, PHILIPS, GREE, Haier, Siemens, Midea, Bose, Supor, Toshiba

  • "BEST Digital Device Brand"


    Apple, Lenovo, SAMSUNG, HUAWEI, MI, Dell, HP, ASUS, Acer

  • "Automotive Brand"


    Volkswagen, Audi, Mercedes Benz, BMW, Ford, Buick, Chevolet, Toyota, Nissan, Honda, Hyundai

  • "BEST Alcoholic Beverage Brand"


    Tsingtao, WULIANGYE, CHANGYU, MOUTAI, Snow, LUZHOULAOJIAO, Chivas Regal, Harbin, GREATWALL, Budweiser

  • "BEST Fast Growing Brand"


    HUAWEI, Siemens, MI, NONGFU SPRING

  • "BEST Luxury Brand"


    CHANEL, Omega, Longines, Dior, Hermes, Gucci, Tissot, Burberry, LV, Coach

  • "BEST Product Brand (cross category)"


    SAFEGUARD, NONGFU SPRING, Volkswagon, Channel, Omega, Yili, Coca Cola, Master Kong, Mengniu, Head & Shoulders

THE WINNERS 2014




  • "BEST CORPORATE BRAND"
    TOP-TEN

    Apple, Microsoft, Coca-Cola, BMW, Tencent, Baidu, Lenovo, Daimler, Adidas, Haier

  • "BEST PRODUCT BRAND"
    TOP-TEN

    Master Kong, Safeguard, Dove, Mengniu, Volkswagen, Head & Shoulders, Estée Lauder, Yunnan Baiyao, Jin Long Yu, Crest

    "best brands" Product Categories


  • "BEST FOOD & BEVERAGE BRAND"
    TOP-TEN

    Master Kong, Dove, Mengniu, Jin Long Yu, Yili, Wahaha, Tsingtao, Haitian, Coca-Cola, Changyu

  • "BEST PERSONAL CARE BRAND"
    TOP-TEN

    Safeguard, Head & Shoulders, Estee Lauder, Crest, Xin Xiang Yin, OLAY, L’Oreal, Rejoice, Lancôme, Pantene

  • "BEST APPAREL BRAND"
    TOP-TEN

    Adidas, Nike, Septwolves, Triumph, Belle, Aokang, Bosideng, Daphne, Li-Ning, Gujin

  • "BEST HOME APPLIANCE BRAND"
    TOP-TEN

    Midea, Gree, Joyoung, Philips, Samsung, Haier, Sony, Siemens, Glanz, Supor

  • "BEST ELECTRONICS BRAND"
    TOP-TEN

    Samsung, Lenovo, Canon, Apple (computer), Apple (mobile), Nikon, ASUS, Dell, Sony, Nokia