Huawei, Apple, Lenovo, MI, Canon
THIS WAS "BEST BRANDS" 2016
On December 1st, 2016, the most powerful brands in China gathered and celebrated “best brands 2016 – the Chinese brand ranking” award ceremony, discussing the topic of its third edition - “Next China”.
We congratulate our winners: Airbnb, WeChat, BMW, and Huawei, as 4 outstanding brands leaving their marks in the Chinese marketing environment.
The Gala honored the winners and provided a stage for some outstanding keynote speakers sharing insights to their work and brands.
Overall it was an amazing event in compliment of all the innovation, creativity and movement China and its people bring to life.
IMPRESSIONS FROM BEST BRANDS 2015 CHINA
"BEST BRANDS CHINA 2015" - FOR THE SECOND TIME WE AWARD THE MOST POWERFUL AND SUCCESFUL BRANDS IN CHINA. The Second Annual "best brands" Awards Ceremony In Shanghai Announced Its Final Winners List
(September 17, 2015, Shanghai) The second annual "best brands" awards have returned to China and attracted tremendous attention from leading brands and media representatives whom witnessed the glamor of best brands in Shanghai.
Originally setup by GfK & Serviceplan, "best brands" is Germany’s brand award, which honors the most powerful brands and has been seen as the barometer for brand performance in Germany since 2004. This year, Uniplan is proud to be the co-organizer of this prestigious event, creating the ultimate experience for visitors through their expertise in the live communications field. "best brands" is the only marketing award based on an extensive study of Chinese consumers, in which the brands were evaluated on a model developed by GfK market research experts, employing the two criteria, "emotional attachment" and "behavioral loyalty". The number of categories has increased from seven in 2014 to ten categories this year, including "Best Automotive Brand" and "Best Luxury Brand".The 2015 "best brands" winners:
"Best Food & Beverage Brand - NONGFU SPRING"
"Best Personal Care Brand - Safeguard"
"Best Apparel Brand award - NIKE"
"Best Home Appliance & Entertainment Brand - Sony"
"Best Digital Device Brand - Apple"
"Best Automotive Brand - Volkswagen"
"Best Alcoholic Beverage Brand - Tsingtao"
"Best Fast Growing Brand - CLEAR & HUAWEI"
"Best Luxury Brand – Chanel"
Safeguard was the winner of Best Product Brand as the cross category.